- Engineering / Professional Services / Software & Information Technology
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From drab to fab: Enterprise IT consulting firm gets the look it deserves
Applied Information Sciences (AIS) is a leading-edge enterprise IT consulting firm. While their service is world class, their website did not reflect the quality of their brand. They put WebMechanix on the job to do a ground-up redesign and content management system (CMS) migration.
Not only was the old site bland, there were also plenty of technical struggles “under the hood,” too. ?The legacy CMS was outdated and inflexible in the following ways:
- We couldn’t execute basic SEO best practices – like redirects, meta titles and meta descriptions.
- Third-party plugins caused core parts of the site to stop working.
- Adding new content was difficult and time-consuming, which significantly compromised scalability.
The answer was a no-brainer: implement WordPress and make it hum with a clean feel and straightforward user experience.
Beginning with the end in mind, we worked closely with AIS to ensure we met the following goals:
- Define what AIS does in dead-simple terms
- Easily add and update content
- Sell the elite AIS brand – not only its products
- Present solutions as modern and thought-leading
- Ensure scalability as AIS continues its growth phase
- Align with the brand guide developed by their branding agency
After the site launch, we sent a survey to internal employees. The response was fantastic.
Looks professional and organized. I like it a lot. Great layout and site organization. The written content is professional and persuasive.
Looks gorgeous. Nicely responsive. Conveys a great image of the company … Better for many reasons. Terrific update to the company image.
It’s not too busy, easy to read, and the graphics are easy to look at.
—Members of the Applied Information Sciences Team
The new site leverages our Progressive Design process. The next stage is to launch a resource library, success story modules, child pages for SEO, and improved branding.
Here are the current mobile-responsive versions: